Why Every Creative Needs to Master the Spec Call

Getting an invite for a spec call can feel like a bit of a mixed bag depending on where you are in your career. If you're just starting out, it feels like a massive door is opening, but if you've been around the block a few times, you might find yourself squinting at the screen and wondering if this is actually worth your time. Let's be real: the world of speculative work is polarizing. Some people think it's the lifeblood of the creative industry, while others see it as a fast track to burnout and unpaid labor. ...

February 6, 2026 · 7 min · Aponte Brunet